Keeping affiliate numbers transparent
As volumes grow, so do questions about how commissions are worked out. When affiliates see the same NGR figures and calculations you do, the conversation shifts from disputes to growth.
iGaming Affiliate Platform
Built for scaling across every brand, market and commission model.
Multi-brand NGR management, real-time affiliate transparency, automated fraud controls, and migration that keeps affiliate links intact. Trusted by iGaming operators in regulated markets for 18 years.
Rated Gold Standard · Affiliate Trust & Data Index 2025Trusted by leading iGaming operators
The challenges that come with scaling a programme
As a programme grows, a few familiar pressures tend to surface. Cellxpert is built to take them off your plate before they start to slow you down.
Reporting across brands and markets
Performance spread across brands, licences and markets is hard to pull together. A single connected view keeps finance and your affiliate team working from the same numbers.
Staying ahead of risk and fraud
Suspicious traffic, geo issues and outlier players are easy to miss by hand. Automated checks surface them early, before they affect your reporting or your payouts.
Platform capabilities
Running an iGaming affiliate programme is complex. We make it easy.
The platform was built to optimise your daily affiliate operations.
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Advanced NGR engine
Tailor the NGR calculation to your business model, by product, per affiliate, and per brand. The same transparent calculation your affiliates see.
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CPA, RevShare and hybrid deals
Flexible CPA with custom baselines, customisable RevShare by tier, GEO and product, and hybrid deals on the same affiliate with thresholds and per-market overrides.
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ROI indicators
An ROI-centric view per affiliate and per campaign, so managers act on margin, not just volume.
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Transparent data layer
Affiliates see the same dashboard, NGR feed and calculation breakdowns you do, in the same vocabulary. The layer behind a 30 to 40 percent drop in disputes.
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Real-time tracking
Click, registration and FTD events visible the moment they happen, with no delay between the player journey and the data that reflects it.
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Postback assistance and AppsFlyer
Test, refire and tailor postback permissions, with native AppsFlyer integration for mobile-first programmes.
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Marketing tools
A marketing tools library for referral links, banners and mailers, with dynamic parameters, sources and QR codes affiliates can manage themselves.
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Invoicing and payment requests
Affiliate-initiated invoicing with operator approval, a full audit trail, and accounting export.
Game Lounge rates Cellxpert a Gold Standard affiliate platform
Game Lounge, a leading affiliate company in iGaming, publishes the Affiliate Trust and Data Index: an independent benchmark that scores affiliate platforms across more than 100 data points for data depth, usability and account security.
Cellxpert has been placed in the Gold Standard quadrant, rich data paired with high usability, in both 2025 editions of the report. It is the top tier: the platforms Game Lounge says deliver what modern affiliates actually need.
See the report
Rated Gold Standard Affiliate Trust and Data Index, Game Lounge
“Gold Standard: rich data and high usability. The platforms here deliver what modern affiliates need.”
Fraud & risk detection
Fraud and risk, caught before commissions are paid.
Risk controls, compliance, and fraud detection work together automatically, so suspicious traffic, geo violations, and margin-distorting events are caught before commissions are paid, not chased after the fact.
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Auto Quarantine
Quarantine high-roller activity to avoid negative commissions. Suspicious traffic is isolated automatically, before any commission is paid.
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Compliance Hub
Affiliate KYC, GDPR consent, geo restrictions and granular country control, with a full change audit trail.
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True-revenue adjustments
Bonus clawbacks, chargeback reversals and fee deductions, so commissions are always calculated against true revenue.
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Affiliate intelligence
Player lifetime-value and quality signals surface the affiliates driving real value, and the ones driving risk.
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Multi-tier visibility
Sub-affiliate and agent hierarchies with per-tier rules and full visibility for the operator and the master affiliate.
Already running an affiliate programme?
Switching is simpler
than you think.
Our migration team handles data transfer, seamless click proxy, and data sanitisation, so your programme doesn't miss a beat. Hundreds of migrations behind us, and your affiliates won't need to change their links. Live in 4–6 weeks once confirmed.
Week 0
Data audit
We map your existing affiliate data, tracking setup, and integration points.
Week 1–2
Click Proxy mapping
Your existing affiliate links are redirected through Cellxpert with zero downtime.
Week 3–4
Parallel run
Both platforms run simultaneously so you can validate data before cutting over.
Week 5–6
Go live
Full cutover. Your affiliates, data, and commissions, live on Cellxpert.
Operator proof
What operators see after making the switch
Operators who migrate to Cellxpert consistently report the same early outcomes: fewer affiliate disputes, faster reconciliation, and visibility they did not have before.
We launched our affiliate programme on Cellxpert and had full tracking, reporting, and commission transparency live within five weeks. The affiliate team didn't have to chase a single NGR dispute in the first quarter.
- 30–40% Reduction in affiliate disputes
- 4–6 weeks Typical migration timeline
- 18+ years In regulated iGaming
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What every client gets
Structured support. Continuous delivery.
A designated Account Manager and dedicated Integration Engineer from day one. New platform capabilities shipped every 30 days, built for what iGaming operators require in an ever-evolving industry.
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Three-tier dedicated support
Every client has a designated Account Manager, a dedicated Integration Engineer, and a real person support channel. The same team from onboarding through growth.
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New features every 30 days
The product roadmap is driven by operator feedback. New capabilities are released every 30 days, built for what iGaming operators require in an ever-evolving industry.
Ready to get started?
Join 800+ global brands who trust Cellxpert to power their partner programs.