Four to six weeks. Every affiliate link intact.
Switching affiliate platforms is the operational fear that keeps teams stuck on systems they have outgrown. The Cellxpert migration is designed around that fear. Continuous tracking, preserved history, zero broken links, and a programme that keeps running while the cutover happens.
The migration concerns we hear, and how we resolve them
These are the four conversations that come up in every migration call. Each one is the reason a team is still on a platform they have outgrown.
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Concern Affiliate links will break
How we resolve it They will not. The Cellxpert click-proxy migration layer keeps every legacy affiliate URL working from day one, while traffic routes through the new attribution pipeline. Affiliates do not change a single tracking link.
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Concern Historical data will be lost
How we resolve it Click history, registration history, deposit history, NGR calculations, and commission records are imported alongside the new platform. Affiliates see continuous performance, not a reset point.
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Concern Affiliates will rebel during the switch
How we resolve it They get the same numbers, the same calculation logic, and clearer reporting than before. Most affiliate teams hear no questions in the first month after migration.
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Concern Internal teams will be overloaded
How we resolve it A dedicated Integration Engineer runs the migration alongside a named Account Manager. Your team is on the call, not running the project.
Four to six weeks, end to end
The plan is the same for every client, with the timeline and scope adjusted to your programme. A named Integration Engineer owns it, your team stays focused on the business.
- Week 0
Kick-off and scoping
- Technical scoping call with your Integration Engineer.
- Audit of current affiliate links, attribution model, commission plans, and reporting.
- Joint migration plan signed off by your team and ours.
- Weeks 1 to 2
Data and configuration
- Historical data import: clicks, registrations, deposits, NGR, commissions.
- Commission plans rebuilt in Cellxpert, validated against your current numbers.
- Affiliate accounts provisioned, login flows tested.
- Weeks 3 to 4
Tracking cutover
- Click-proxy migration layer goes live. Legacy URLs continue to function.
- New tracking pixel deployed alongside the legacy pixel, with reconciliation reporting.
- Parallel-running validation: both platforms see the same events, numbers reconcile to the penny.
- Weeks 4 to 6
Programme live, legacy retired
- Affiliates onboarded to the new dashboard, with a personalised guided tour.
- Legacy platform decommissioned on a scheduled date, with continued read-only access for reference.
- Account Manager and Integration Engineer remain on the relationship long after go-live.
Already running an affiliate programme?
Switching is simpler
than you think.
Our migration team handles data transfer, seamless click proxy, and data sanitisation, so your programme doesn't miss a beat. Hundreds of migrations behind us, and your affiliates never need to change their links. Live in 4–6 weeks once confirmed.
Data audit
We map your existing affiliate data, tracking setup, and integration points.
Click Proxy mapping
Your existing affiliate links are redirected through Cellxpert with zero downtime.
Parallel run
Both platforms run simultaneously so you can validate data before cutting over.
Go live
Full cutover. Your affiliates, data, and commissions, live on Cellxpert.
Ready to get started?
Join 800+ global brands who trust Cellxpert to power their partner programs.