About Cellxpert

18 years building the partnership stack regulated operators trust

Cellxpert is not a startup. We are the long-standing specialist platform for affiliate and IB management in regulated iGaming and Finance markets, with 800+ global brands relying on us to run their partner programmes.

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18 Years of Experience and Trust
800+ Global Brands
$3B+ Annual Driven Revenue
2008 Est. Year Founded

Our story

Built by operators, for operators

Cellxpert was founded in 2008 to solve a problem its founders had encountered firsthand: affiliate management platforms built for general advertising were a poor fit for regulated industries. iGaming operators and Forex brokers needed depth in the parts general tools treated as edge cases: multi-brand architectures, multi-tier IB hierarchies, regulated-market compliance, real-time NGR calculations, and transparent reporting to affiliates and IBs.

Eighteen years later, that focus has not changed. We do not build a generic platform with verticals bolted on top. We build the platform regulated operators actually use, in the depth they need it, with the support teams who understand their business. Today, 800+ global brands run their partner programmes on Cellxpert, and the platform processes the affiliate and IB data behind more than $3B in annual driven revenue.

The work has always been the same. Talk to operators, understand what their programmes actually need, ship the capability that solves it, and stay close enough to know when the next problem appears. That cadence, sustained over 18 years, is what regulated-market operators come to Cellxpert for.

Milestones

Eighteen years, one focus

The platform grew the way the operators did, one regulated-market problem solved at a time.

2008
Cellxpert is founded

Built from the start for regulated industries, not adapted from a general-advertising affiliate tool.
The NGR engine
Revenue logic for iGaming

A configurable NGR calculation engine lets operators pay commissions on true net revenue, transparently.
The IB engine
Depth for Forex brokers

Multi-tier IB hierarchies and real-time rebate calculation bring the same rigour to regulated Finance.
Enterprise integrations
Connected to the whole stack

Native MT4 and MT5 connectors, deep CRM and payment integrations, and a fully transparent data layer.
Ask AI
Answers without a query builder

Natural-language reporting puts the numbers in front of operators in the language they already use.
Today
800+ brands, $3B+ driven

New capability shipped every 30 days, built around what regulated operators actually ask for.

What makes Cellxpert different

The specialist platform, not a generalist one

Four characteristics show up in every conversation about why operators move to Cellxpert and why they stay.

Regulated-market specialism

Built for iGaming and Forex operators under UKGC, MGA, AGCO, and equivalent frameworks. We understand the compliance reality, not a generic SaaS approximation of it.
Operator-grade reliability

The platform runs the affiliate and IB programmes of 800+ brands driving $3B+ in annual revenue. The architecture and operations are built for that scale, not retrofitted to it.
Transparent data layer

Affiliates, IBs, and operators see the same numbers, the same calculation breakdowns, in real time. The mechanism behind the 30 to 40 percent reduction in disputes.
Named human support

Every client has a dedicated Account Manager and Integration Engineer from day one. No ticket queues, no explaining your configuration from scratch every time.

Our values

What we hold ourselves to

Five values that shape how we build the platform and how we work with the operators who run on it.

Integrity

Honesty and openness in how we work, what we report, and the data we show every partner.
Innovation

Always ahead. Creative, curious, and quick to turn an operator problem into shipped capability.
Excellence

Exceptional ability, superior service, and reliability operators can build a business on.
People

Our partners for life. We believe in delivering great value for long-term, shared success.
Passion

The drive behind everything we deliver, and the reason clients stay with us for years.

Leadership

The team behind the platform

Operators, engineers, and product people who have spent their careers in regulated markets.

[Name to confirm]
Chief Executive Officer
Sets the company direction and keeps Cellxpert close to the operators it serves.
[Name to confirm]
Chief Technology Officer
Owns the platform architecture, reliability, and the 30-day release rhythm.
[Name to confirm]
Head of Finance Vertical
Leads the IB and Forex product, from MT4 / MT5 integration to regulatory reporting.