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The people writing this

Real people, with real expertise.

Cellxpert writing is signed by named experts, with verifiable credentials, LinkedIn profiles, and a track record in the operational problems they cover. No house-pseudonyms, no anonymous content.

  • Sammy Stern

    Strategic Partnerships & Business Development

    Builds partnerships between iGaming operators and the people who move them. Writes about what it takes to keep affiliate programmes growing in regulated markets.

    • iGaming partnerships
    • Affiliate tracking
    • Operator relationships
    • Regulated-market growth
    LinkedIn See profile

  • Shelly Mazor

    Head of Sales

    Head of Sales at Cellxpert. Has heard every iGaming affiliate problem twice and writes about the patterns that come up in operator conversations week after week.

    • iGaming operator relationships
    • Affiliate platform evaluations
    • Migration strategy
    • Sales leadership
    LinkedIn See profile

  • Heski Strassman

    Marketing & Growth

    Drives marketing and growth at Cellxpert. Writes about how iGaming operators can build affiliate programmes that compound, and the small details that make the difference.

    • iGaming go-to-market
    • Affiliate-programme growth
    • Marketing operations
    • AI-assisted workflows
    LinkedIn See profile