Game Lounge rates Cellxpert a Gold Standard affiliate platform
Game Lounge, a leading affiliate company in iGaming, benchmarks affiliate platforms on data depth, usability and security. Cellxpert sits in the Gold Standard quadrant, rich data paired with high usability, in both 2025 editions of its Affiliate Trust and Data Index.
What the Affiliate Trust and Data Index measures
Game Lounge works with affiliate platforms every day, and built the index to put a consistent, evidence-based standard on what good looks like. Each platform is scored across more than 100 data points, then plotted on a quadrant of usability against data granularity.
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Granularity
The depth and transparency of reporting: campaign and sub-ID tracking, clicks, FTDs, deposits and revenue, player activity, payout breakdowns and geo-level data.
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Usability
How well the platform supports modern workflows: reporting APIs, data exports, dashboard navigability, data freshness and integration ease.
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Security
The controls that protect data integrity and access: two-factor authentication, API key authentication, and approvals for sensitive changes such as withdrawals and bank details.
Where Cellxpert sits
Every platform is plotted on two axes. The top-right quadrant, Gold Standard, is the tier Game Lounge reserves for platforms that pair rich, transparent data with high usability. Cellxpert has been placed there in both 2025 editions.
“Gold Standard: rich data and high usability. The platforms here deliver what modern affiliates need.”
Read the full reports
Both editions are published by Game Lounge. Read them in full below.
- Open the report
Affiliate Trust & Data Index
- Open the report
Affiliate Trust & Data Index
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