Read, learn, and implement strategies to unlock scalable revenue, optimize performance, and build trusted ecosystems in iGaming, Finance, and beyond.
Choosing the right affiliate management platform can make or break your iGaming operation. While most operators understand affiliate marketing basics, they struggle to evaluate platforms against specific requirements in regulated gaming markets: real-time NGR tracking, multi-j…
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Affiliate fraud in iGaming costs operators 15-20% of their commission payouts annually through fake FTDs, fraudulent traffic, and commission manipulation schemes. While roughly 45% of affiliate traffic is flagged as invalid or fraudulent across digital marketing, iGaming opera…
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Revenue leakage in a Forex affiliate program is the gap between commissions that IBs and affiliates contractually earned through their referred traders and the revenue your attribution system actually captures and pays out. Unlike click fraud, it originates inside your own inf…
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Most brokers reach a natural ceiling with flat-rate forex affiliate programs. CPA commissions attract traffic volume, but they reward the referral event, not the trading relationship that follows. Introducing broker programs reward that relationship directly, yet they bring re…
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> Quick Answer: An iGaming affiliate network is a third-party marketplace that connects operators with affiliates, while an affiliate platform is software an operator controls directly. Networks offer faster market entry but limit tracking precision, commission flexibility,…
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When traders move between forex, CFD, and crypto products within the same brokerage, attribution systems often fragment, creating revenue leakage and compliance gaps. Multi-asset brokers need unified tracking models that adapt to each asset class's unique trading patterns whil…
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Manual IB rebate calculations in multi-tier structures create calculation errors averaging 3-8% of total commission payments, compliance risks that fail regulatory audits, and payment delays that damage broker-IB relationships. Automated rebate calculation systems eliminate th…
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Commission model choice directly impacts both operator profitability and affiliate performance in iGaming. Smart operators align CPA, RevShare, and Hybrid structures with their risk tolerance, affiliate quality tiers, and business growth stage to maximize long-term returns whi…
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Forex brokers need affiliate programs that satisfy MiFID II, FCA, ASIC, and ESMA requirements while maintaining commercial viability. This means implementing audit-ready tracking systems, transparent rebate structures, and jurisdiction-specific compliance workflows that pass r…
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For most iGaming operators, buying a purpose-built affiliate platform delivers lower total cost of ownership, faster time-to-market, and stronger compliance coverage than building a custom affiliate tracking system in-house. The build vs. buy affiliate system igaming decision…
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Most iGaming operators wait too long to switch affiliate platforms. The decision is not about perfection. It is about identifying when current system gaps measurably affect affiliate performance, partner trust, and compliance posture.
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Knowing when to switch affiliate platform comes down to measurable operational symptoms, not frustration alone. If your iGaming affiliate management system forces daily workarounds, creates compliance blind spots, or loses FTD attribution accuracy, you are likely past the tipp…
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The best igaming affiliate platform comparison is not a feature checklist. It is a match between where your program is today and where it needs to be in 18 months. Operators who evaluate affiliate tracking software for igaming against their growth trajectory, rather than a gen…
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Managing complex multi-tier IB rebate structures requires systems that attribute trades, apply the right rebate logic, and leave an audit trail teams can defend. The STAR Framework, Structure, Track, Attribute, Reconcile, gives brokers a way to run 3+ tier hierarchies without…
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Quick Answer: There is no universally best affiliate commission model. CPA suits operators who want cost predictability and low exposure to long-term player value uncertainty. RevShare suits operators with strong player retention and high LTV confidence. Hybrid deals balance b…
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Quick Answer: The price tag on an affiliate platform is the smallest number on your true cost of ownership sheet. Operators who choose the wrong platform pay through data loss, compliance failures, fraud exposure, manual workarounds, and the compounding cost of delayed decisio…
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Many iGaming operators are now juggling multiple verticals like online casinos, sportsbooks, Sweepstakes, lottery, poker, and bingo, all under one platform. This expansion, while potentially profitable, creates complexities as each one has different needs. One of the chal…
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In the dynamic world of affiliate marketing, standing still means falling behind. While initial tactics like basic link placement and simple promotions might generate early revenue, true scalable growth to a six- or seven-figure business demands more. To consistently drive hig…
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Why do we need to take affiliate postbacks more seriously? Picture this: You’re an iGaming operator trying to reward affiliates for driving players to your online casino. Or maybe you’re a forex broker relying on affiliates to connect you with new traders. Yet, every month bri…
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Data analytics drives iGaming success in today’s competitive market. It’s the key to effective affiliate program optimization, player engagement, and revenue growth. But operators face the challenge of extracting actionable insights from vast amounts of information. That’…
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What does it truly take to retain top-performing Forex Introducing Brokers (IBs) and significantly boost the profitability of your Forex IB program? It’s more than just routine management. It’s about a strategic investment in and utilization of advanced IB management software…
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The gateway to success in iGaming, whether you’re running a sportsbook or an online casino, is effective affiliate management. iGaming affiliate software gives operators the tools to recruit, manage, and build their own pool of top-performing affiliates in the industry. But a…
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Ever wondered why some affiliates consistently earn six-figure commissions while others struggle to convert even qualified leads? In the competitive Forex industry, the difference between top performers and the rest often comes down to their mastery of optimization strategies,…
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Forex introducing broker (IB) programs are becoming a more popular way to build a steady passive income stream in the FX industry. These programs are partnerships where individuals or companies help Forex brokerages find new traders and earn commissions in return. Therefore, t…
Read More “Affiliates often cite transparency as a top concern. How can affiliate managers use real-time affiliate data reporting, postback integrations, and granular analytics to enhance trust and drive better results for their partners? Can you share any tips or examples?”
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Migrating affiliates to a new platform can be a daunting challenge for many brands, especially within competitive sectors like iGaming, Forex, and complex IB programs. How do successful affiliate managers address affiliate concerns about switching platforms? What strategies ca…
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The landscape of affiliate marketing is constantly evolving, with postback integrations and APIs emerging as critical technologies for achieving unparalleled transparency and robust campaign optimization. But how exactly are these pivotal tools set to transform the industry? W…
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Strong operator-affiliate partnerships deliver exceptional ROI across all industries, including iGaming, Forex, and eCommerce. Top programs end up generating about $6.50 for every dollar invested. Yet many operators miss this potential by treating affiliates as mere commission…
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The most successful affiliate marketers across all industries share one thing, and that’s a solid understanding of affiliate marketing psychology. This means they understand what drives their audiences to click, engage, and convert. In one study, psychologically tailored adver…
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Strong operator and affiliate partnerships help both parties achieve their bottom lines. iGaming operators enjoy increased quality traffic, better player retention rates, and affiliate loyalty when they provide affiliates with premium tools, exclusive promotions, and competiti…
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Building a sustainable eCommerce affiliate marketing business takes more than joining a program and drafting content. To join the list of top affiliate marketers, you’ll need precise conversion tracking tools that show every click, conversion, and commission. Otherwise, you mi…
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The casino affiliate marketing niche is growing fast, and now is the perfect time for marketers to capitalize on its growth. By 2029, the online casino market is projected to reach 139.9 million users, with each user generating an average revenue of $322.90. Also, the market v…
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Forex affiliate platform tools are essential for scaling, optimizing, and automating in the competitive Forex market. Efficiency, adaptability, and effective automation are key to the success of any Forex affiliate program. To help brokers build profitable and long-lasting aff…
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Is your forex and iGaming affiliate platform generating over $5 million in revenue through your partners? If that’s not the case, maybe it’s time to focus on building long-term profitable partnerships through trust, and transparency in affiliate programs.
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Efficient igaming payout workflows directly affect affiliate satisfaction and loyalty. If top-performing affiliates don’t get transparent, timely, and accurate payouts, they don’t hesitate to switch to more optimized affiliate programs.
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Most people claim that doing an iGaming affiliate platform migration is a nightmare. But what if you’re wasting your program’s potential with the wrong platform?
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Why do we need to take affiliate postbacks more seriously? Picture this: You’re an iGaming operator trying to reward affiliates for driving players to your online casino. Or maybe you’re a forex broker relying on affiliates to connect you with new traders. Yet, every month bri…
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Recruiting top iGaming affiliates is just the start; effective management is crucial. As your program grows, so does your partner network, making control and performance harder to maintain. Gaming operators with both online and offline agents face even greater affiliate manage…
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Data analytics drives iGaming success in today’s competitive market. It’s the key to effective affiliate program optimization, player engagement, and revenue growth. But operators face the challenge of extracting actionable insights from vast amounts of information. That’…
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Many iGaming operators are now juggling multiple verticals like online casinos, sportsbooks, Sweepstakes, lottery, poker, and bingo, all under one platform. This expansion, while potentially profitable, creates complexities as each one has different needs. One of the chal…
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With over 55 million Americans participating annually, social casinos and sweepstakes casinos are not just a trend. Instead, they are an emerging alternative to traditional online casinos and might represent a shift in how players interact with gaming platforms. These rapidly…
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Affiliate marketing success isn’t automatic; it demands proactive strategies to build long-term loyalty. One powerful incentive is rebates: performance-based rewards that boost affiliate morale and ultimately increase revenue for all.
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Bingo isn’t just for seniors anymore. This classic game has evolved, attracting diverse audiences both online and offline. As a bingo operator, now’s the perfect time to capitalize on its resurging popularity in both traditional and digital formats.
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The online casino industry isn’t just thriving; it’s a multi-billion dollar global phenomenon. Amidst this boom, crypto casinos stand out as a particularly attractive and secure new frontier. But for affiliate managers, this dynamic iGaming vertical presents specific hurdles:…
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The vast online sports betting industry is projected to reach about $64.82 billion by 2029. This means the sector might grow at an annual rate of 7.49%, with user numbers set to hit 181.3 million. Despite this promising trajectory, many sportsbook operators struggle to achieve…
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The global online lottery market size is expected to grow to $22.04 billion by 2029. Meanwhile, the number of users might skyrocket to 42.1 million by the same year. But which lottery platforms will these users flock to? We can expect increased competition in the sector a…
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Dominating player traffic in the online poker industry requires strategic efforts as hundreds of sites compete for the same audience. iGaming affiliates play a crucial role in driving traffic and player acquisition. But the presence of several major online poker sites makes re…
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The iGaming industry has seen remarkable expansion in the past few years. We’ve witnessed the global online gambling market size surge from $66.7 billion in 2020 to $85.62 billion in 2023. What’s even more exciting is that the growth seems unstoppable, with forecasts showing i…
Read More Affiliate technology is the cornerstone of many industries, including iGaming, finance, and eCommerce. An affiliate marketing program connects businesses with affiliates to promote their products or services for a commission. This performance-based marketing model has evolved…
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Are you leveraging the power of data to optimize your affiliate program’s success? If not, you’re missing out on potential sales and increased brand awareness.
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iGaming encompasses any form of online betting and gambling activities, including online casinos, sports betting, and poker, where players wager real money through digital platforms. The business is experiencing massive growth, with the global online gambling market expected t…
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Managing affiliate payments efficiently is crucial for businesses to maintain strong partnerships. Outdated manual systems aren’t efficient enough to keep up with the pace of modern affiliate programs, where rapid and accurate payments are key to success.
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As an affiliate manager the success of your business relies heavily on the commission rates being paid to affiliates and the terms you negotiate with your partners can make or break your program profit. While some programs offer standard revenue share and CPA commission s…
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As a tracking solution with years of experience running programs for online casinos, we’ve learned that behind the success of certain games is a lot of science and data. Understanding what makes players tick is one of the most important things an affiliate marketer needs to kn…
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In the heart of Rio de Janeiro, where the vibrant culture meets the burgeoning iGaming industry, the recent SBC Summit provided an invaluable platform for industry leaders, innovators, and enthusiasts to converge. Among them stood our CEO, Assaf Dor and CRO Josh Swerdlow as th…
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Over the last few decades the affiliate channel has evolved to encompass a wide range of traffic sources. Whereas affiliates tended to rely on organic traffic from Search Engines in the early days, now there is paid media and the rise of social media and community chat which h…
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Mastering social media can be a game-changer for any affiliate business. Indeed, for many affiliate managers, social media channels have become just as important for seeking and engaging new referral affiliate partners and in some cases streaming is generating the lion’s share…
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Affiliates play a crucial role in keeping players up to date with the latest news, games and offers. However, crafting compelling marketing material is not just about promoting your sign up offers and waiting for the sales from affiliates to roll in. Successful affiliate…
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One of the biggest things an affiliate manager has to master is how to craft irresistible offers to entice affiliates to stay loyal and keep sending new customers. With a lot of competition in iGaming to contend with, finding ways to keep your affiliates coming back for m…
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This week we surveyed a segment of iGaming affiliate partners to determine what they look for in a successful affiliate partnership. Surprisingly the top 5 things they commented on were not uncommon across the breadth of conversations we had. We’re sharing some of these c…
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Remember your first spin on a roulette wheel? Heart pumping, palms sweaty, a thrill of risk laced with the hope of landing on black? That’s how the iGaming affiliate landscape may be making you feel as an affiliate manager this year. There are, arguably, hundreds of brands wit…
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This week we caught up with our CEA and Business Development, Ronen Perlmuter, to discover what really happens before Cellxpert’s sales and business development teams head out to big industry conferences like iGB Affiliate London, taking place in February 2024. At Cellxpe…
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This year we’re starting out by taking a moment to quiz our CEO, Assaf Dor, about where he thinks affiliate managers should be focusing their time and effort to grow affiliate program revenue in 2024. We asked him what the year ahead will unfold and what Operators n…
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This week we’re heading behind the curtain of Cellxpert’s product development team to interview Arina Tokolenko as she shares more about how the product team works and why customer feedback is so important to the continued success of our client affiliate programs and tracking.…
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The realm of iGaming affiliate marketing is in a perpetual state of evolution, propelled forward by technological innovations, regulatory shifts, and ever-changing consumer preferences. As we step closer towards a new year in 2024, Affiliate Program Managers (APMs) will find t…
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In the iGaming industry, affiliates play a pivotal role in driving user traffic and generating revenue and most programs will seek to work with several Pay-Per-Click (PPC) affiliates to boost their direct advertising and build scale whilst paying on a performance basis. U…
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In a recent webinar Cellxpert curated and hosted with Affiverse, our CEO, Assaf Dor discussed the impending cookie deprecation position and its consequences for affiliates, advertisers, and tracking platforms alike.
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Starting an affiliate program is a fantastic way to expand your business and reach a wider audience. However, recruiting quality new affiliates into your program can be a challenging task. The prospect of cold calling and selling your program to a potential partner can ma…
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Affiliate marketing, like any other marketing channel, requires a well-thought-out strategy, continuous monitoring, and optimization to ensure continued success. Key Performance Indicators (KPIs) play a pivotal role in this process, helping both affiliate managers and affiliat…
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Reaching out to potential affiliates for your program can be a challenging task. You need to create an impactful first impression while showcasing the value of your affiliate program, all in a few lines of text.
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Affiliate marketing is a powerful way to expand the reach of iGaming companies and boost revenue through a network of partners. However, finding and recruiting high-quality affiliates can be a challenging task for any affiliate manager to get right. Crafting effective outreach…
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Get this FREE guide we’ve compiled sent directly to your email to help Affiliate Program Managers navigate Cookie Deprecation and understand:
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The term “cookie deprecation” has been causing quite a stir with several updates being made by browsers and a lot of talk about changes that could affect affiliates and program managers. With major browsers like Chrome and Safari phasing out third-party cookies by 2024, affili…
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This case study delves into how Campeon Gaming significantly improved its affiliate program by an impressive 30% in just a few months through a strategic partnership with Cellxpert.
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As an affiliate program manager, you understand the vital role that your affiliate tracking technology plays in the success of your affiliate marketing efforts. Affiliate tracking technology is the backbone of your affiliate program, ensuring that you can effectively manage, m…
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Migrating an affiliate program from one tracking solution to another can be a complex and daunting task if the proper planning isn’t put in place at the start of your journey. Ensuring a seamless transition for your affiliates is crucial to maintaining affiliate trust and…
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A Comprehensive Guide for iGaming Operators
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With the recent onset of traditional media creeping into the SERP’s for iGaming Casinos and sportsbook operators as mentioned in this IGB Affiliate Article recently, it’s crucial for affiliate program managers to constantly explore new avenues for soliciting performance based…
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In a recent podcast episode, Lee-Ann Johnstone, founder of Affiverse, took to the mic and interviewed our CEO , Assaf Dor to discuss various aspects of affiliate marketing, including its future, program scalability, common challenges, and the role of digital agenci…
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Net Gaming Revenue (NGR) is a crucial metric in the iGaming industry that provides the basis for how iGaming Affiliate Programs offer Revenue Share Commission calculations to their affiliate partners. There are several ways that iGaming programs commission affiliates from…
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Launching and growing a new affiliate program can be a daunting task for affiliate managers in the iGaming industry. With stiff competition in pricing, limited budgets and thousands of brands to contend with the task of finding and recruiting new partners and referral traffic…
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Last week we returned from The SIGMA America’s conference which took place in Sao Paulo Brazil. We interviewed Assaf on his return about what he’d learned whilst attending this event and what his thoughts were on the emerging LATAM market. This article delves into the trends o…
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Tel Aviv, 04 July 2023 – Cellxpert, a leading provider of affiliate tracking and program management solutions, is pleased to announce the release of its innovative tagging feature for system operators. This technical enhancement, known as the “Tag Manager”, was released…
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In the world of affiliate marketing, tracking is everything. It’s the backbone of any successful affiliate program, allowing you to monitor and measure the performance of your affiliates, identify what’s working and what’s not, and optimize your program accordingly. One of the…
Read More As the vibrant energy of SiGMA Americas electrifies the iGaming world, attention turns to the burgeoning opportunities within the Latin American market. This region, ripe with potential, demands nuanced strategies for successful affiliate partnerships. To shed light on this ev…
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In the world of digital marketing, affiliate tracking plays a pivotal role in measuring the success of online partner marketing campaigns, driving sales, and fostering partnerships of trust between brands and publishers. However, as the digital landscape evolves, so do the thr…
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Spinwise took the world by storm from their early beginning. With millions of customers now enjoying their games worldwide, affiliate partnerships have always been a core focus in developing their brand expansion strategies.
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We recently interviewed Filip Spasovski , Chief Commercial Officer of Vita Media Group ApS and asked them how they knew it was time to scale their tracking and reporting technology and also how we at Cellxpert helped them to do that.
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Affiliate marketing is a popular marketing strategy used by iGaming businesses such as online casinos and sportsbooks to increase their customer base and revenue. By partnering with a variety of affiliates who drive traffic through a number of channels from mobile, seo and pai…
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Cellxpert has been shortlisted in the 2023 EGR Global B2B Awards for Affiliate Software Provider of the year. This prestigious recognition is a testament to the innovative and effective solutions that Cellxpert offers to its clients in the affiliate marketing industry.
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When it comes to running a successful casino or sportsbook, understanding the lifetime value (LTV) of your players is crucial. LTV is a metric that estimates the total amount of money a player will spend at your casino or sportsbook and the net profit their deposits deliv…
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Affiliate marketing has become one of the most effective ways to promote products and services online. However, for businesses to make the most of their affiliate marketing efforts, they need an effective affiliate tracking system in place. This is because lack of an effective…
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Affiliate marketing has become a popular method of promoting products and services online. It involves partnering with individuals or organizations, known as affiliates, who promote a company’s products or services and earn a commission on each sale made through their unique a…
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The iGamingNEXT conference I recently attended in New York was an eye-opener on the current state of the US gaming market. The industry is still unstructured and going through a definition process in terms of procedures and business flows that are emerging.
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First-party cookies are usually created by a website owner or publisher to understand which users return to sites, and to make sure that the displayed content is tailored to offer them a unique experience. These cookies remember language settings and analytics data to me…
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Onboarding your new partner, whether it be an affiliate, influencer, ambassador or anyone in between, is the first step in your joint journey. As the first move in a hopefully long and fruitful relationship, it needs to be seamless and clear to ensure success for both parties.…
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Long gone are the days of unilateral marketing efforts. Today, your affiliates need to know that they are true partners in your campaigns, so that they can help you stay on track toward reaching your marketing goals. In this increasingly complex and cutthroat environment,…
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