Managing affiliate payments efficiently is crucial for businesses to maintain strong partnerships. Outdated manual systems aren’t efficient enough to keep up with the pace of modern affiliate programs, where rapid…
As an affiliate manager the success of your business relies heavily on the commission rates being paid to affiliates and the terms you negotiate with your partners can make or…
As a tracking solution with years of experience running programs for online casinos, we’ve learned that behind the success of certain games is a lot of science and data. Understanding…
Key Takeaways from the SBC Summit, Rio In the heart of Rio de Janeiro, where the vibrant culture meets the burgeoning iGaming industry, the recent SBC Summit provided an invaluable…
Over the last few decades the affiliate channel has evolved to encompass a wide range of traffic sources. Whereas affiliates tended to rely on organic traffic from Search Engines in…
Discover the secrets behind WPT Global‘s remarkable success in boosting their active affiliate base by 30% through their partnership with Cellxpert. Uncover how their strategic migration to Cellxpert’s advanced tracking…
Mastering social media can be a game-changer for any affiliate business. Indeed, for many affiliate managers, social media channels have become just as important for seeking and engaging new referral…
Affiliates play a crucial role in keeping players up to date with the latest news, games and offers. However, crafting compelling marketing material is not just about promoting your sign…
One of the biggest things an affiliate manager has to master is how to craft irresistible offers to entice affiliates to stay loyal and keep sending new customers. With a…
This week we surveyed a segment of iGaming affiliate partners to determine what they look for in a successful affiliate partnership. Surprisingly the top 5 things they commented on were…
Remember your first spin on a roulette wheel? Heart pumping, palms sweaty, a thrill of risk laced with the hope of landing on black? That’s how the iGaming affiliate landscape…
This week we caught up with our CEA and Business Development, Ronen Perlmuter, to discover what really happens before Cellxpert’s sales and business development teams head out to big industry…
This year we’re starting out by taking a moment to quiz our CEO, Assaf Dor, about where he thinks affiliate managers should be focusing their time and effort to grow…
As the year wraps up, evaluating your affiliate program is pivotal for its growth. Our comprehensive guide walks you through the process, leveraging Cellxperts’ real-time reporting suite to guide Affiliate…
This week we’re heading behind the curtain of Cellxpert’s product development team to interview Arina Tokolenko as she shares more about how the product team works and why customer feedback…
The realm of iGaming affiliate marketing is in a perpetual state of evolution, propelled forward by technological innovations, regulatory shifts, and ever-changing consumer preferences. As we step closer towards a…
In the iGaming industry, affiliates play a pivotal role in driving user traffic and generating revenue and most programs will seek to work with several Pay-Per-Click (PPC) affiliates to boost…
In a recent webinar Cellxpert curated and hosted with Affiverse, our CEO, Assaf Dor discussed the impending cookie deprecation position and its consequences for affiliates, advertisers, and tracking platforms alike. …
Starting an affiliate program is a fantastic way to expand your business and reach a wider audience. However, recruiting quality new affiliates into your program can be a challenging task. …
Affiliate marketing, like any other marketing channel, requires a well-thought-out strategy, continuous monitoring, and optimization to ensure continued success. Key Performance Indicators (KPIs) play a pivotal role in this process,…
Reaching out to potential affiliates for your program can be a challenging task. You need to create an impactful first impression while showcasing the value of your affiliate program, all…
Affiliate marketing is a powerful way to expand the reach of iGaming companies and boost revenue through a network of partners. However, finding and recruiting high-quality affiliates can be a…
This in depth guide on Cookie Deprecation explores how and why major browsers like Chrome and Safari will phase out third-party cookies in 2024. This guide is for Affiliate Program…
The term “cookie deprecation” has been causing quite a stir with several updates being made by browsers and a lot of talk about changes that could affect affiliates and program…
This case study delves into how Campeon Gaming significantly improved its affiliate program by an impressive 30% in just a few months through a strategic partnership with Cellxpert. Meet the…
As an affiliate program manager, you understand the vital role that your affiliate tracking technology plays in the success of your affiliate marketing efforts. Affiliate tracking technology is the backbone…
Migrating an affiliate program from one tracking solution to another can be a complex and daunting task if the proper planning isn’t put in place at the start of your…
A Comprehensive Guide for iGaming Operators As the iGaming industry continues to evolve, affiliate platforms become more sophisticated and the needs of partners more advanced. Whether new to affiliate marketing…
With the recent onset of traditional media creeping into the SERP’s for iGaming Casinos and sportsbook operators as mentioned in this IGB Affiliate Article recently, it’s crucial for affiliate program…
In a recent podcast episode, Lee-Ann Johnstone, founder of Affiverse, took to the mic and interviewed our CEO , Assaf Dor to discuss various aspects of affiliate marketing, including its…
Net Gaming Revenue (NGR) is a crucial metric in the iGaming industry that provides the basis for how iGaming Affiliate Programs offer Revenue Share Commission calculations to their affiliate partners. …
Launching and growing a new affiliate program can be a daunting task for affiliate managers in the iGaming industry. With stiff competition in pricing, limited budgets and thousands of brands…
Last week we returned from The SIGMA America’s conference which took place in Sao Paulo Brazil. We interviewed Assaf on his return about what he’d learned whilst attending this event…
Tel Aviv, 04 July 2023 – Cellxpert, a leading provider of affiliate tracking and program management solutions, is pleased to announce the release of its innovative tagging feature for system…
In the world of affiliate marketing, tracking is everything. It’s the backbone of any successful affiliate program, allowing you to monitor and measure the performance of your affiliates, identify what’s…
1) Why are you attending SiGMA Americas, this June?We have expanded our outreach and efforts in driving our remarkable growth in the LATAM market in the last year. The opportunities…
In the world of digital marketing, affiliate tracking plays a pivotal role in measuring the success of online partner marketing campaigns, driving sales, and fostering partnerships of trust between brands…
Spinwise took the world by storm from their early beginning. With millions of customers now enjoying their games worldwide, affiliate partnerships have always been a core focus in developing their…
We recently interviewed Filip Spasovski , Chief Commercial Officer of Vita Media Group ApS and asked them how they knew it was time to scale their tracking and reporting technology…
Affiliate marketing is a popular marketing strategy used by iGaming businesses such as online casinos and sportsbooks to increase their customer base and revenue. By partnering with a variety of…
Cellxpert has been shortlisted in the 2023 EGR Global B2B Awards for Affiliate Software Provider of the year. This prestigious recognition is a testament to the innovative and effective solutions…
When it comes to running a successful casino or sportsbook, understanding the lifetime value (LTV) of your players is crucial. LTV is a metric that estimates the total amount of…
Affiliate marketing has become one of the most effective ways to promote products and services online. However, for businesses to make the most of their affiliate marketing efforts, they need…
Affiliate marketing has become a popular method of promoting products and services online. It involves partnering with individuals or organizations, known as affiliates, who promote a company’s products or services…
Added to site by Assaf Dor (contributor) The iGamingNEXT conference I recently attended in New York was an eye-opener on the current state of the US gaming market. The industry…
Affiliate programs offer a cost-effective way to promote iGaming brands and drive traffic and niche customers to their websites. However, the success of an affiliate program depends on how well…
Learn how Cellxpert helped the leading professionals at CasinoFriday recruit the best affiliates out there for their new affiliate program, by providing a platformbased on and powered by trust and…
The future of Cookies: First-Party vs Third-Party First-party cookies are usually created by a website owner or publisher to understand which users return to sites, and to make sure that…
Onboarding your new partner, whether it be an affiliate, influencer, ambassador or anyone in between, is the first step in your joint journey. As the first move in a hopefully…
Long gone are the days of unilateral marketing efforts. Today, your affiliates need to know that they are true partners in your campaigns, so that they can help you stay…
