Book a Demo
Product
Overview Dimensions of Trust
Industries
Finance iGaming eCom
Company
About Us Career Partners Blog Book a Demo
The Cellxpert platform

Built for operators in regulated industries.

From click to payout, real-time analytics, complete auditability and enterprise scale.

Book a demo See the architecture

18 years of regulated-market focus 800+ global operators $3B+ annual revenue driven

What Cellxpert is

The six foundations that make the platform run.

Every regulated affiliate and IB programme runs on the same six foundations. Cellxpert owns them as architecture, not features you connect together.

  • Tracking

    Real-time clicks, registrations, deposits, and activities.

    • Real-time click, registration and deposit events
    • Server-to-server postbacks per affiliate and event
    • Pixel tracking with built-in validation
    • Mobile attribution via native AppsFlyer integration

  • Attribution

    S2S postbacks, pixel tracking, multi-tier hierarchies.

    • S2S and pixel tracking, configurable per partner
    • Postbacks you can test, refire and tailor
    • Multi-tier affiliate and IB hierarchies
    • Postback permissions affiliates can manage themselves

  • Reporting and AI

    Trend analysis, cohort analysis, and AI reporting.

    • Six operator-grade reports out of the box
    • Cohort retention and lifetime-value tracking
    • Trend analysis with automatic anomaly flags
    • Ask AI answers questions in plain language

  • Partner management

    Affiliates, networks, influencers, streamers, sub-affiliates, IBs, agents, marketing.

    • Affiliates, networks, influencers, streamers, sub-affiliates, IBs and agents in one tree
    • Multi-brand relationships from a single login
    • Per-tier commission and visibility rules
    • Self-service partner portal with API access

  • Payments

    Commission plans, invoicing, automated payment flows, audit trail.

    • CPA, RevShare and hybrid commission plans
    • Affiliate-initiated invoicing with operator approval
    • Automated payment flows formatted for your accounting stack
    • Full, immutable payment audit trail

  • Compliance

    Affiliate KYC, GDPR, marketing compliance, full audit trail.

    • Affiliate KYC document collection and review
    • GDPR consent capture and audit trail
    • Geo restrictions and granular country control
    • Marketing and traffic compliance with a full change audit trail
Affiliate Hub · for iGaming operators

Every tool your affiliate programme needs.

Built specifically for iGaming operators, not adapted from a general affiliate tool. Each capability reflects a real operator requirement from the programmes Cellxpert has supported for 18 years.

Commission and revenue

6 capabilities

Tailor the business model your programme actually runs on.

  • Advanced NGR engine

    Tailor the NGR calculation to your business model, by product, per affiliate, and per brand.

  • CPA commission plans

    Flexible CPA with custom player baselines, per affiliate, per brand, per GEO, and more.

  • RevShare plans

    Customisable RevShare models by tier, GEO, and product, with custom rules: capping, baselines, enable/disable, and expirations.

  • Hybrid deals

    Mix CPA and RevShare on the same affiliate, with thresholds, decay rules, and per-market overrides.

  • ROI indicators

    ROI-centric view per affiliate and per campaign, so managers act on margin, not just volume.

  • Invoicing and payment requests

    Affiliate-initiated invoice flow with operator approval, audit trail, and accounting export.

Interface and transparency

5 capabilities

Customise exactly what each affiliate sees.

  • Affiliate dashboard

    Real-time view of clicks, registrations, FTDs, NGR, and commission. The same numbers operators see, in the same vocabulary.

  • Transparent data layer

    Customise the data set per affiliate and tailor the affiliate experience, with calculation breakdowns visible by default.

  • Comment trail

    Per-affiliate notes and operator comments with full history. Knowledge stays in the platform, not in a shared inbox.

  • Affiliate API

    Programmatic access to performance data for affiliates running their own BI. Authenticated and rate-limited per account.

  • Marketing tools

    A marketing tools library to retrieve referral links, compatible with HTML, HTML5 native, banners, and mailers. Affiliates can add their own dynamic parameters and sources, and retrieve QR codes.

Tracking and attribution

3 capabilities

Capture every event and attribute every conversion in real time.

  • Real-time tracking

    Click, registration, and FTD events visible the moment they happen. No delay between the player journey and the data that reflects it.

  • Postback assistance

    Test, refire, and tailor postback permissions, including controls the affiliate can manage themselves.

  • AppsFlyer integration

    Native integration for mobile-first programmes. Attribution from app install through deposit, in the same dashboard.

Risk mitigation and fraud

4 capabilities

Hedge the risk of fraudulent activity before commissions are paid.

  • Auto Quarantine

    Quarantine high-roller activity to avoid negative commissions with your partners. Suspicious traffic is isolated before any commission is paid.

  • Sub-affiliate management

    Multi-level affiliate hierarchies with per-tier commission rules and full visibility for both the operator and the master affiliate.

  • Retail shop networks

    Support land-based retail-shop networks and multi-location structures, with performance attribution and incentive tracking.

  • Multi-brand architecture

    A unified way to run multiple brand deals, centralised under one account, with brand permission rules and consolidated reports.

IB & Affiliate Data Centre · for Finance and Forex brokers

IB and affiliate management built for the complexity of regulated Forex operations.

Multi-tier IB and affiliate structures, real-time rebate and commission calculations, MT4, MT5 and cTrader integration, trader-level visibility, and compliance-ready reporting. One platform designed for how Forex brokers actually run their IB and affiliate programmes.

  • IB interface and dashboard

    An actionable dashboard for IBs, with granular metrics on their trader accounts: deposits, withdrawals, trading activity, and more.

  • Core capability

    Multi-tier IB hierarchies

    Master IBs, sub-IBs, and downstream agents in a single tree. Per-tier rebate rules, full upstream visibility.

  • Real-time Rebates

    Set custom commissions per sub-IB, and we calculate the rebates once the position is closed, so real-time data is reflected to your master IBs.

  • MT4, MT5 and cTrader integration

    Native connectors for MT4, MT5, and cTrader, the platforms regulated brokers actually run. Configurable event streams, no manual exports.

  • Core capability

    Click-to-trade attribution

    Full journey attribution from the affiliate referral click through to the first funded trade. Closes the gap between marketing spend and revenue.

  • Cashback and rebate structures

    Cashback per trader, with permissions for the IB to grant cashback directly to the trader. Per-instrument and per-volume schemes, stacked without losing audit clarity.

Reporting and Ask AI

Reports that answer the question you actually have.

From real-time funnel data to cohort retention and natural-language queries. The reporting layer gives operators the information they need, in the format they need it.

  • Media report

    Channel-level performance from click through to revenue generated, configurable by source, tracking code, language, GEO, and more.

  • Cohort report

    Track affiliate longevity and value over time, not just players or traders. Analyse revenue across the dimensions of your programme to see which partnerships truly drive value, and which do not.

  • Trend analysis

    A time-comparison report reflecting trends and performance outcomes across different dimensions of your affiliate programme, so you can make informed changes and learn where to optimise.

  • Registrations report

    Build custom segmentation for advanced player analysis, with registration-level detail and the parameters operators actually filter on.

  • Player LTV

    Full lifetime value attributed to each player and the originating affiliate, closing the feedback loop for affiliate-quality decisions.

  • Configurable visibility

    A tailored data set per affiliate: customise exactly which numbers each affiliate sees and tailor their experience.

Ask AI

Ask your affiliate data a question. Get the answer immediately.

No report builder, no export workflow. Ask AI understands your programme and surfaces the data directly, in the vocabulary of an affiliate manager.

A look inside

See the platform your team will actually use.

Cohort analysis and the full partner network tree, exactly as operators see them.

Cohort analysis, partner value over time

See how each partner's contribution builds week by week, so you know which relationships are worth investing in.

Solves the guesswork in identifying which partners actually drive long-term value.

Your full partner network

Affiliates, sub-affiliates, IBs and retail shops in one tree, with attribution and visibility at every tier.

Solves the blind spots in multi-level partner structures that other platforms flatten.

Case study

How Cellxpert helps boost conversion rates by more than 300%.

Conversion Affiliates · leading casino affiliate programme

Learn how Cellxpert helped Conversion Affiliates, a leading casino affiliate programme, boost its conversion rates by establishing the building blocks of trust and transparency.

Equipped with our tools, the company was able to make their mark in an increasingly cut-throat industry and establish themselves as the first choice for valuable partners.

After reading this case study you'll learn:

  • How Cellxpert's proprietary tech helps to boost conversion rates.
  • How to leverage our real-time, actionable reporting and insights.
  • What Server to Server Pixels are, and how they can help you recruit affiliates.
Read the case study →
90-day outcomes

What changes after you switch.

The early signals operators see after migrating to Cellxpert. Documented across the iGaming and Finance client base.

  • 30 to 40%

    Fewer affiliate disputes

    Transparent, shared calculations close the information gap that drives most monthly disputes.

  • Faster

    Affiliate activation and scaling

    Automated onboarding and commission flows get serious partners live and producing sooner.

  • Per partner

    Clear ROI by affiliate, IB and GEO

    Margin-level visibility on every partner and market, so you scale what works and cut what does not.

  • Reduced

    Fraud and compliance exposure

    Risk controls and audit trails catch suspicious activity and keep the programme audit-ready.

  • Recovered

    Ops and finance stop firefighting

    Manual reconciliation disappears, freeing the team for programme growth instead of clean-up.

  • 4 to 6 weeks

    Typical migration timeline

    From kick-off to live programme, with affiliates onboarded and historical data preserved.

Engineering

Built to operate at enterprise scale.

The platform that runs partner programmes for 800+ regulated brands is engineered for uptime, traceability and recovery. Reliability is part of the architecture, not a status page.

  • 99.9%

    Uptime SLA

    Enterprise service-level commitment, monitored continuously against real traffic.

  • 24 / 7

    Monitoring and alerting

    Automated health checks and on-call escalation on every critical data path.

  • Continuous

    CI/CD release pipeline

    Automated test gates ship new capability every 30 days without downtime.

  • End-to-end

    Telemetry and logging

    Every event, calculation and payout is logged and traceable for audit.

Ready to get started?

Join 800+ global brands who trust Cellxpert to power their partner programs.

Book a Demo