The longer version
Sammy spends most of his week on calls with iGaming operators, affiliate networks, and the people who connect the two. He has spent the last several years on the partnerships side of regulated industries, and the throughline is always the same: programmes scale on trust, and trust scales on transparency.
On the page, he writes about what actually shows up in those conversations. The regulatory shifts operators are quietly worried about. The migration moments where partnerships make or break. The tracking and attribution choices that look small in week one and very large in quarter three. The patterns affiliates use when they decide which brands to push and which to drop.
When he is not deep in operator conversations, you will probably find him deconstructing a complicated piece of tech for fun, or quietly insisting that the espresso machine in the office needs a fourth setting. He writes the kind of articles he wishes had existed when he started in this industry.