Affiliate programme live in 5 weeks, zero NGR disputes in Q1

The challenge

CasinoFriday was rebuilding their brand and wanted an affiliate programme designed around regulated-market operations from day one, not retrofitted later.

The team needed a platform that could handle multi-brand NGR calculation, transparent affiliate dashboards, and per-market commission overrides, with the reporting depth their finance team required.

Most critically, the affiliate community had to feel the launch as an upgrade, not a disruption. Every tracking link, every commission, every reporting line had to make sense from the first day.

The approach

The Cellxpert Integration Engineering team scoped the programme in week one: target affiliate base, market footprint, commission structure, reporting requirements, and the launch sequence the brand team needed.

NGR calculation was configured to match CasinoFriday's commercial model exactly, with the same logic surfaced in the affiliate dashboard. Transparency was a launch requirement, not a phase-two goal.

A staged onboarding plan brought affiliates onto the new platform with a guided tour and a direct line to the Cellxpert Account Manager for any questions during the first month.

The outcomes

• Affiliate programme went live in five weeks, on the date originally committed to the brand-relaunch plan.
• Twelve markets active at launch, each with its own commission overrides and reporting cadence.
• Zero affiliate disputes related to NGR calculation across the entire first quarter, against a baseline expectation of multiple per month.
• Affiliate retention through the launch period exceeded the team's internal target, with the transparent dashboard cited as the primary reason in post-launch feedback.