iGaming operators face unique affiliate management challenges that generic tracking platforms cannot address. Unlike e-commerce conversions, gaming affiliates drive long-term player value through sustained engagement. Operators must navigate complex regulatory requirements, sophisticated fraud risks, and multi-tier commission structures. Professional affiliate tracking software represents a critical investment, requiring purpose-built solutions rather than adapted generic platforms for optimal performance.RetryClaude can make mistakes. Please double-check responses.
Build a High-Performing Affiliate Program Across iGaming Verticals
Many iGaming operators are now juggling multiple verticals like online casinos, sportsbooks, Sweepstakes, lottery, poker, and bingo, all under one platform. This expansion, while potentially profitable, creates complexities as each…
Read More 
Scale Your Affiliate Marketing Program with Cellxpert Deep Analytics
Data analytics drives iGaming success in today’s competitive market. It’s the key to effective affiliate program optimization, player engagement, and revenue growth. But operators face the challenge of extracting actionable…
Read More 
Unlocking Profitability: A Deep Dive into Understanding Affiliate Rebates
Affiliate marketing success isn’t automatic; it demands proactive strategies to build long-term loyalty. One powerful incentive is rebates: performance-based rewards that boost affiliate morale and ultimately increase revenue for all.…
Read More 
Maximize Sportsbook Profits with Smart Affiliate Revenue Models
The vast online sports betting industry is projected to reach about $64.82 billion by 2029. This means the sector might grow at an annual rate of 7.49%, with user numbers…
Read More 
Build Lottery Affiliate Programs with Higher Retention Rates
The global online lottery market size is expected to grow to $22.04 billion by 2029. Meanwhile, the number of users might skyrocket to 42.1 million by the same year. But…
Read More 
Challenges and Opportunities in the Affiliate Marketing Landscape
Affiliate technology is the cornerstone of many industries, including iGaming, finance, and eCommerce. An affiliate marketing program connects businesses with affiliates to promote their products or services for a commission.…
Read More 
Streamline Affiliate Marketing Payments with Automated Solutions
Managing affiliate payments efficiently is crucial for businesses to maintain strong partnerships. Outdated manual systems aren’t efficient enough to keep up with the pace of modern affiliate programs, where rapid…
Read More 
A Look behind the curtain with Cellxpert’s Product Development Team
This week we’re heading behind the curtain of Cellxpert’s product development team to interview Arina Tokolenko as she shares more about how the product team works and why customer feedback…
Read More 
Navigating the Top Affiliate & Digital Marketing Trends in 2024
The realm of iGaming affiliate marketing is in a perpetual state of evolution, propelled forward by technological innovations, regulatory shifts, and ever-changing consumer preferences. As we step closer towards a…
Read More