cellxpert Archives

Build a High-Performing Affiliate Program Across iGaming Verticals

Many iGaming operators are now juggling multiple verticals like online casinos, sportsbooks, Sweepstakes, lottery, poker, and bingo, all under one platform. This expansion, while potentially profitable, creates complexities as each…

Scale Your Affiliate Marketing Program with Cellxpert Deep Analytics

Data analytics drives iGaming success in today’s competitive market. It’s the key to effective affiliate program optimization, player engagement, and revenue growth. But operators face the challenge of extracting actionable…

Unlocking Profitability: A Deep Dive into Understanding Affiliate Rebates

Affiliate marketing success isn’t automatic; it demands proactive strategies to build long-term loyalty. One powerful incentive is rebates: performance-based rewards that boost affiliate morale and ultimately increase revenue for all.…

Maximize Sportsbook Profits with Smart Affiliate Revenue Models

The vast online sports betting industry is projected to reach about $64.82 billion by 2029. This means the sector might grow at an annual rate of 7.49%, with user numbers…

Build Lottery Affiliate Programs with Higher Retention Rates

The global online lottery market size is expected to grow to $22.04 billion by 2029. Meanwhile, the number of users might skyrocket to 42.1 million by the same year. But…

Challenges and Opportunities in the Affiliate Marketing Landscape

Affiliate technology is the cornerstone of many industries, including iGaming, finance, and eCommerce. An affiliate marketing program connects businesses with affiliates to promote their products or services for a commission.…

Streamline Affiliate Marketing Payments with Automated Solutions

Managing affiliate payments efficiently is crucial for businesses to maintain strong partnerships. Outdated manual systems aren’t efficient enough to keep up with the pace of modern affiliate programs, where rapid…

A Look behind the curtain with Cellxpert’s Product Development Team

This week we’re heading behind the curtain of Cellxpert’s product development team to interview Arina Tokolenko as she shares more about how the product team works and why customer feedback…

Navigating the Top Affiliate & Digital Marketing Trends in 2024

The realm of iGaming affiliate marketing is in a perpetual state of evolution, propelled forward by technological innovations, regulatory shifts, and ever-changing consumer preferences. As we step closer towards a…

How iGaming Brands Can Forge Win-Win Partnerships with PPC Affiliates

In the iGaming industry, affiliates play a pivotal role in driving user traffic and generating revenue and most programs will seek to work with several Pay-Per-Click (PPC) affiliates to boost…