Challenges and Opportunities in the Affiliate Marketing Landscape

Affiliate technology is the cornerstone of many industries, including iGaming, finance, and eCommerce. An affiliate marketing program connects businesses with affiliates to promote their products or services for a commission.…
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Affiliate Negotiation Tactics:
5 Top tips for securing better affiliate deals

As an affiliate manager the success of your business relies heavily on the commission rates being paid to affiliates and the terms you negotiate with your partners can make or…
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Why Casino games – can help increase your affiliate program profits

As a tracking solution with years of experience running programs for online casinos, we’ve learned that behind the success of certain games is a lot of science and data. Understanding…
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Navigating the Wave of Opportunity in LATAM

Key Takeaways from the SBC Summit, Rio In the heart of Rio de Janeiro, where the vibrant culture meets the burgeoning iGaming industry, the recent SBC Summit provided an invaluable…
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Diversifying Your Affiliate Portfolio: Exploring different iGaming traffic sources

Over the last few decades the affiliate channel has evolved to encompass a wide range of traffic sources. Whereas affiliates tended to rely on organic traffic from Search Engines in…
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How WPT Global Achieved 30% Growth in Active Affiliates with Cellxpert

Discover the secrets behind WPT Global‘s remarkable success in boosting their active affiliate base by 30% through their partnership with Cellxpert. Uncover how their strategic migration to Cellxpert’s advanced tracking…
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Mastering social media to engage
iGaming affiliates

Mastering social media can be a game-changer for any affiliate business. Indeed, for many affiliate managers, social media channels have become just as important for seeking and engaging new referral…
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Marketing Tips:
Offering Compelling Materials & Reasons for iGaming Affiliates to promote your brands successfully

Affiliates play a crucial role in keeping players up to date with the latest news, games and offers. However, crafting compelling marketing material is not just about promoting your sign…
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Crafting Irresistible Offers: 10 Tips for Attracting New Affiliates into your Affiliate Program

One of the biggest things an affiliate manager has to master is how to craft irresistible offers to entice affiliates to stay loyal and keep sending new customers.  With a…
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5 Things every affiliate needs from an iGaming Affiliate Program

This week we surveyed a segment of iGaming affiliate partners to determine what they look for in a successful affiliate partnership. Surprisingly the top 5 things they commented on were…
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