The future of Cookies: First-Party vs Third-Party First-party cookies are usually created by a website owner or publisher to understand which users return to sites, and to make sure that…

Onboarding your new partner, whether it be an affiliate, influencer, ambassador or anyone in between, is the first step in your joint journey. As the first move in a hopefully…

Long gone are the days of unilateral marketing efforts. Today, your affiliates need to know that they are true partners in your campaigns, so that they can help you stay…