Build a High-Performing Affiliate Program Across iGaming Verticals

Many iGaming operators are now juggling multiple verticals like online casinos, sportsbooks, Sweepstakes, lottery, poker, and bingo, all under one platform. This expansion, while potentially profitable, creates complexities as each…
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Scale Your Affiliate Marketing Program with Cellxpert Deep Analytics

Data analytics drives iGaming success in today’s competitive market. It’s the key to effective affiliate program optimization, player engagement, and revenue growth. But operators face the challenge of extracting actionable…
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Top 5 Affiliate Management Features to Scale Your Program

The gateway to success in iGaming, whether you’re running a sportsbook or an online casino, is effective affiliate management. iGaming affiliate software gives operators the tools to recruit, manage, and…
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The Psychology of Affiliate Marketing: Understanding Customer Behavior

The most successful affiliate marketers across all industries share one thing, and that’s a solid understanding of affiliate marketing psychology. This means they understand what drives their audiences to click,…
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Part 1: Building Successful iGaming Affiliate Marketing Partnerships

Strong operator and affiliate partnerships help both parties achieve their bottom lines. iGaming operators enjoy increased quality traffic, better player retention rates, and affiliate loyalty when they provide affiliates with…
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Maximizing iGaming Revenue with Your Casino Affiliate Programs

The casino affiliate marketing niche is growing fast, and now is the perfect time for marketers to capitalize on its growth. By 2029, the online casino market is projected to…
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Sweepstakes Casinos: Attract, Engage, & Retain Players in a Dynamic Market

With over 55 million Americans participating annually, social casinos and sweepstakes casinos are not just a trend. Instead, they are an emerging alternative to traditional online casinos and might represent…
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Unify Your Bingo Affiliate Programs: Master Online & Offline Tracking with Cellxpert

Bingo isn’t just for seniors anymore. This classic game has evolved, attracting diverse audiences both online and offline. As a bingo operator, now’s the perfect time to capitalize on its…
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Cracking the Code: How Smart Affiliate Tracking Boosts Casino Revenue & Relationships

The online casino industry isn’t just thriving; it’s a multi-billion dollar global phenomenon. Amidst this boom, crypto casinos stand out as a particularly attractive and secure new frontier. But for…
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Maximize Sportsbook Profits with Smart Affiliate Revenue Models

The vast online sports betting industry is projected to reach about $64.82 billion by 2029. This means the sector might grow at an annual rate of 7.49%, with user numbers…
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